Designed to Meet Growing Mobile Consumer Demand and Simplify the Overall
New Home Experience
MIAMI--(BUSINESS WIRE)--Dec. 18, 2012--
Lennar
Corporation (NYSE: LEN and LEN.B), one of the nation’s leading
homebuilders, announced today the launch of their myLennar iPad App. The
homebuilder, known for such innovations as their Everything’s Included®
marketing platform and Next GenSM – The Home within a Home®,
is taking one more step to meet and exceed today’s consumers’ evolving
needs and desires with the launch of this new App. The myLennar iPad App
is not just a new home search tool - it is a convenient and robust
application that guides the consumer through the new home process –
evolving with them, as they shop for, purchase and eventually own their
Lennar home. With the myLennar
iPad App -- Everything’s Included in one simple application.
“We realize today’s consumer is highly mobile and they crave visual
imagery, engaging video content and items of convenience like geo
targeted driving directions to our communities when searching for a new
home,” stated Kay Howard, Director of Communications for Lennar. “The
myLennar App truly provides everything a consumer could want in their
new home journey and from wherever they are. As they shop for their new Lennar
home they can search using geo-location or more conventional means. They
can save their favorite homes and communities and compare, rate and
share them. Plus, they can learn why they should buy new versus used,
why now is such a great time to buy and can begin the prequalification
process for their mortgage.”
Once they begin the purchase process, they can apply for their mortgage,
connect their TV, Internet and Cable, get their home insured, change
their address, send e-cards to their friends and family as well as learn
about some very helpful moving tips to ease the overall process.
When they move into their home, they can also access all the details of
their new home, view home care tips and videos, begin the refinance
process if they desire and contact Lennar Customer Care when needed.
They can also refer a friend or family member to Lennar
when they are ready to begin their new home journey.
Throughout each step, they have access to Lennar Rewards, which provides
discounts from top national retailers, and are provided an easy means to
contact Lennar, receive messages, save contacts, access important
documents and take and save photos chronicling their new home journey
using the built-in camera function on the iPad 2 or 3.
“With the myLennar
iPad App we were very focused on creating a tool that, for the first
time, provided a place consumers could go for everything they need. We
believe it is highly important to focus on the details and create ways
to make the home buying process easier for our Customers, while also
showing them how simple it is to buy a new home versus an existing
home,” said Jon Jaffe, Vice President and Chief Operating Officer of
Lennar. "We feel the myLennar iPad App is a robust, yet simple
application, that can help provide the ultimate experience for our
Lennar homebuyers and homeowners.”
To download the myLennar iPad App and begin your new home journey, just
go to: https://itunes.apple.com/us/app/mylennar/id585417006?mt=8&ign-mpt=uo%3D4
Previous press releases and further information about the Company may be
obtained at the "Investor Relations" section of the Company's website, www.lennar.com.

Source: Lennar Corporation
Lennar
Valerie Sheets, 949-283-0202
[email protected]